Stop Saying "I would love to" in Sales

Feb 13, 2024

First thoughts when you read this???👇👇

"I would love to do business with you" 

 Mine... "of course, you would love to do business with me... you get paid to do business with me. 

Ever caught yourself saying, "I would love to... (fill in the blank)," during the sales process? It's a phrase that's all too common in the sales world. But let's take a moment to think about what that really communicates. It shifts the focus onto us, the salespeople, and what we want, rather than on our prospects and what they need.

Why "I would love to" might not be the golden phrase:

It's natural to share our enthusiasm for the solutions we offer. However, when we lead with "I would love to," we inadvertently make the conversation about what we want and NOT the prospect's needs. It's a small nuance that can have a big impact on how our message is received.

Turning the spotlight where it belongs:

Instead, imagine framing your offerings in a way that highlights their value to your prospects. Phrases like,

  • "Something that has been helpful for others is..." 
  • "A solution that could address your specific challenge is..."
  • "What most prefer at this stage is... " 

These emphasize the prospect's benefits. This subtle shift can transform the tone of the conversation, making it more about them and less about us.

Why this matters:

  1. Builds trust: When you focus on what's beneficial for them, it demonstrates that you understand their needs and challenges, building a foundation of trust.
  2. Enhances relevance: Tailoring your message to address their specific situation shows that you're offering a solution, not just a product.
  3. Encourages engagement: Prospects are more likely to engage when they see the direct relevance of what you're offering to their unique circumstances.

How to make it about them:

  • Listen more: Start by truly listening to understand their pain points, rather than waiting for your turn to speak about your products.
  • Customize your approach: Use the insights gained from listening to tailor your presentation or pitch, highlighting how your solution addresses their specific needs.
  • Educate, don't sell: Shift from selling to educating. When you provide valuable insights and information, you position yourself as a helpful advisor rather than just another salesperson.

Remember, sales is not about convincing someone to buy what we're selling. It's about helping them find a solution that makes their life easier, their business more profitable, or their challenges more manageable. It's about them, not us.

As we navigate our sales conversations, let's focus on shifting the narrative from what we want to share to what they need to hear. It's a powerful adjustment that can lead to more meaningful conversations, stronger relationships, and ultimately, more successful outcomes.


P.S.... You probably don't even know you are saying it. Here are the most common. 

  • I would love to set a meeting to go through our solution with you.
  • I would love to give you a demo.
  • I would love to get the rest of your team on a call. 
  • I would love to send you more information.
  • I would love to get you signed up.
  • I would love to answer any questions you might have. 
  • I would love to introduce you to my team for a deeper dive. 

Again replace these with ... Something that has been helpful for others is...  would that be helpful for you too? 


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